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This web page barnettinternationalconsulting.com states the following, "Read PLAY THE PART, Gina Barnetts new book about how to master body signals." We saw that the website said " From the moment a professional stands behind a podium or at the head of a conference table, you sense that persons authority, passion, knowledge, and confidence or lack thereof." It also said " Immediately, you create a narrative, a story. Its not a story about physical appearance, gender, or the words spoken; its about how effectively that person can PLAY THE PART. Read a sample chapter PDF. Play the Part book website." The header had Executive coaching as the highest ranking optimized keyword. It is followed by executive communication training, c-suite coaching, and c-suite training which isn't as ranked as highly as Executive coaching. The next words barnettinternationalconsulting.com used was executive communication consulting..